Own the search moment. Monetize it across sports. Build the category.
TeamPlayr runs the search-first directories where families find youth sports teams near them — and where local clubs get discovered. A parent searches "flag football near me," lands on us, and we route them to the right team.
That search demand is the asset. It's rare, it compounds for free, and no incumbent is built to capture it. The same engine runs our soccer and flag football products today — and is built to add a sport at a time.
TeamPlayr is building one discovery platform for youth sports, rolled out sport by sport. Two products run today — soccer and flag football — sharing the same engine, the same playbook, and the same data backbone. Soccer proved it works from a single metro; flag football is proving how fast it scales nationally.
The same search traffic powers three ways of making money: a percentage of every registration we route, recurring subscriptions from the organizations that get discovered, and partnerships with brands that want to reach those families.
Flag Football Finder's search demand went from a near-standstill to soccer-scale in under a year — and it converts. Impressions grew 1,000× year-over-year; the families actually raising their hand grew 12×. The traffic is real demand, not just clicks.
Every month of search activity routes families into long-term relationships with youth sports organizations. That flow has a dollar value — and it's the size of the flow, not what we extract from it, that defines the category. Travel had GDSs. Real estate had Zillow. Youth sports has been waiting.
$2,000 annual revenue per athlete and 33% annual org churn (3-year average family tenure) are operator-validated figures from the youth sports market. Conversion rate is a modeling assumption — at 20% conversion the figure is $3.6M; at 50% it's $9M. The story holds across the range.
Demand aggregators in mature categories capture a percentage of the value flowing through their platform. TeamPlayr captures a 5% blended slice across all three engines — take-rate, subscriptions, and brand combined — of the ongoing family-to-org payment flow we route.
At our 5% blended capture rate, the seed-gate-volume gross payment flow of $72M translates to $3.6M of annual recurring revenue across all three engines combined — 7.5× the $40K MRR seed gate target. The seed gate is achievable on lead growth alone at current pricing.
All three engines have validated economics. Take-rate and brand are live with paying customers today; subscriptions scaled to $31.6K ARR in 2024-2025 and relaunch on the new gating system this sprint. This isn't a pitch deck future — it's a built business with paying customers across all three engines.
Girls' flag football training program · Florida summer tour
First live operator on FFF Payments. 49 sessions across 3 Florida cities. No subscription, take-rate only — the right shape for a training operator. Opened registration in the morning; by evening, families had registered.
First productized recurring brand partnership
Proves the brand-revenue engine isn't theoretical. Edge signed a recurring monthly partnership plus a consulting engagement — meaningful cash now, and a template the next 10 brand conversations run from.
Three engines climb in parallel; traffic growth is the shared input. Each rung pairs a revenue target with the round it unlocks. The $40K MRR rung is the seed-round forcing function — the gate that transforms the company from pre-seed to fundable seed.
First Grow/Pro subscribers, take-rate compounding with Alex + 3–5 more operators, 3–5 brand deals signed.
Soccer relaunched on freemium. First volleyball pages live. The playbook proven to port.
Multi-sport platform with real revenue across 2–3 sports. The metrics that fund the seed round.
Launch lacrosse, then baseball/softball. National brand deals. 4–5 verticals live and monetizing.
Multi-sport revenue, a defensible traffic moat, and the metrics to raise a priced Series A on strong terms.
Investors price a recurring-revenue, demand-driven business on an ARR multiple — adjusted up for growth and the defensibility of the traffic moat. At a working range of 4–5× ARR, the milestones in the ladder set up the next round.
A pre-seed → seed → Series A capital path. Not a bootstrap. Not an acqui-hire. The $1.1M is the pre-seed that gets the business to a $40K MRR seed gate, which funds the team that gets to Series A.
The plan doesn't depend on the high end — it depends on real recurring revenue across multiple sports, with a steep, defensible traffic curve underneath.
Multi-sport pace inside 18 months isn't solo-able on a manual playbook. The raise buys two things: the founder's runway, and the leverage — a growth hire plus content firepower — that makes the pace real. 64% allocated to specific lines; 36% held as strategic reserve to deploy against early traction signal.
Why hold 36% in reserve: at pre-seed you don't yet know which growth lever returns the best LTV. Allocating 100% locks you into a plan written before you have signal. The reserve is what lets you respond to what's working — a second hire when growth conversion proves itself, paid acquisition tests once channels are dialed, or opportunistic investment when an inflection appears.
A focused team of 12 by the Series A — small enough to stay efficient, deep enough to run the multi-sport platform across product, growth, and operations. The pre-seed funds the first 2-3 hires; the seed round funds the rest of the org.
$1.1M on a post-money SAFE with a cap — straight equity, no board seat or special rights to negotiate. You're backing a model that already works, not a pitch deck.
Three rounds, each tied to a milestone. You come in at the pre-seed cap; your stake marks up at each subsequent round as the company hits the metrics.
Final cap and SAFE terms confirmed in conversation. Multiples are illustrative and assume the milestones land as scoped — they are a forecast of what the structure captures, not a promise of returns. Company valuations at each round are drawn from the revenue ladder above.
A $1.1M pre-seed buys the runway and the leverage to run 4–5 sports in parallel. Climb the ladder, and a demand asset growing 1,000× a year reaches a Series A at $10–20M.
Email Allen directly or reach out at allen@teamplayr.us